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Asana Pricing Breakdown 2024: Maximize Your Workflow Efficiency

By Drew Moffitt

Are you weighing the pros and cons of Asana for your team’s project management needs? Understanding Asana’s pricing is crucial to making an informed decision. In this article, we break down Asana’s cost across different plans—highlighting features, flexibility, and potential savings for teams of all sizes. Whether you’re a solo entrepreneur or part of a large enterprise, you’ll gain clarity on which Asana plan aligns with your workflow requirements.

Key Takeaways

  • Asana offers a range of pricing plans from $10.99 per user/month for Premium to custom-priced Enterprise plans, providing scalability and a Free Basic plan for personal use.
  • Asana’s project management platform facilitates task organization, and collaboration across teams, and provides advanced features such as workflow automation and enhanced security in higher-tier plans.
  • Asana allows saving on subscriptions through annual payments and offers special discounts for nonprofits and educational institutions while also providing a mobile app for on-the-go management.

Understanding Asana's pricing structure

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Work management platform Asana is a tool that can happily work alongside Kumospace to keep your remote teams happy and in order. While Kumospace builds team collaboration and supports leadership and project workflow by sharing information and documents, Asana links work to the business goals. 

Asana, like most modern SaaS management products, likes to appeal to a broad range of customers. It offers five distinct pricing plans, each catering to different needs and scales. The starting price for Asana’s paid plans is $10.99 per user per month. This flexibility in Asana's cost ensures that there’s a plan for every budget.

Asana’s Premium plan is suitable for small businesses. It starts at an affordable $13.49 per user per month when billed annually. Compare it with Kumospace’s pricing if you want to consider multiple options. 

Teams can update their Asana subscription anytime to match their current usage. This flexibility can lead to prorated charges or credits, allowing you to optimize your investment based on your team’s evolving needs.

Free plan: Asana Basic

Asana Basic is a free plan designed for personal use. It includes:

  • Support for up to 10 users without any cost
  • Unlimited tasks
  • Calendar view
  • List view
  • Limited dashboards

It covers the essential aspects of project management without any financial commitment.

Premium plans: Asana Premium and Business

Asana offers the Premium and Business plans for teams desiring advanced project management tools. The Premium plan, starting at $10.99 per user per month when billed annually, is ideal for small and mid-sized teams.

The Business plan, priced at $24.99 per user per month when billed annually, offers additional functions and is aimed at large teams with complex project management needs.

Top-tier service: Asana Enterprise

As your business grows and looks to improve productivity, Asana can grow with you. Large organizations with complex project management needs will find value in Asana’s Enterprise plan. Asana enterprise pricing is customized based on the organization’s requirements, including exclusive features like custom branding and advanced integrations.

The Enterprise plan also offers enhanced security features and custom solutions for large enterprises with very specific needs.

The Value of Asana for Project Management

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Asana is not just a project management tool; it’s a platform that facilitates tracking, collaborating, and working with a team on projects. Its cloud-based project management and collaboration features are designed to improve team productivity across various businesses, from small to midsize and large corporations.

Asana’s focus is on simplifying project planning and task management, making it a valuable tool for project managers, team leaders, and stakeholders. The platform includes workspaces that allow teams to organize and focus on specific groups of tasks or projects, thereby aiding in streamlined project management.

Task organization and management

Asana’s interface empowers teams to synchronize work, organize tasks, and create structured plans that define task responsibilities, expected outcomes, and timelines. This enhances efficiency and diminishes confusion during project execution.

With Asana’s ‘My Tasks’ feature, individuals can view all their assigned tasks from multiple projects in formats like list, board, or calendar, improving task management.

Collaboration across teams

Asana excels at team collaboration. Features including a shared team calendar and file sharing capabilities make it convenient for team members to collaborate on tasks and projects. The Inbox feature serves as a notification center, keeping users informed about project activities and tasks they are assigned to, promoting seamless teamwork.

Advanced capabilities in Asana's higher tiers

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Asana’s higher-tier plans, including the Advanced plan, provide advanced capabilities that enhance project management. These plans offer automation capabilities with monthly limits, providing up to 25,000 automations per month. The Advanced plan also supports complex project management with features like lockable custom fields and advanced reporting.

In addition to automation and advanced reporting, the Business and Enterprise plans provide enhanced features such as:

  • Advanced search
  • Proofing
  • An admin console
  • Integrations for increased security and coordination

These advanced features are enabling project managers to lead large teams in managing complex projects more efficiently.

Workflow builder and automation

Asana’s paid plans feature the Workflow Builder, a tool that streamlines projects by connecting teams and organizing work. The Workflow Builder allows for:

  • Designing custom templates
  • Choosing diverse task intake sources
  • Tailoring the workflow to specific operational needs
  • Automation for recurring tasks
  • Identifying and addressing bottlenecks in workflows

Enhanced security and administrative controls

Asana’s enterprise-level offerings include advanced security options like SAML for secure login processes, integration support for data loss prevention, and the availability of HIPAA compliance for health information. The Enterprise+ plan further enhances security with tools like the audit log API, SIEM integration support, data export via the admin console, and integrations for data loss prevention, eDiscovery, and archiving. These features provide large organizations the security they need to manage their projects safely.

Maximizing savings with Asana subscriptions

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Asana offers various ways to maximize savings on subscriptions. Teams can save money on Asana’s Advanced Plan by opting to pay annually instead of on a month-by-month basis. Additionally, considering Asana’s position against market competitors can serve as an effective discount lever when negotiating contracts.

Negotiating better terms

With a solid understanding of Asana’s market stance and previous deals, teams can effectively guide their negotiation strategies. Preparation involves identifying negotiation angles and styles, which is foundational in knowing how to present your case to Asana effectively.

Adopting the role of the reluctant party often yields more negotiating power, potentially leading Asana to offer better terms.

Nonprofit and education discounts

Asana also offers special discounts for:

  • Nonprofits: Nonprofit organizations can receive a 50% discount on Asana subscriptions by submitting a form that attests to their eligibility and commitment to non-discriminatory practices.
  • Academic institutions: Academic institutions are eligible for discounted pricing. Contact Asana for more information.
  • Eligible organizations: Other eligible organizations can also inquire about discounted pricing. To learn more, contact Asana’s sales team.

Academic institutions can also reach out for special pricing details.

Navigating Asana's user interface

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Asana’s interface is structured into five main areas: the sidebar, header, top bar, main pane, and task details pane. Users can personalize their workspace in Asana by customizing the sidebar, reordering sections, resizing, changing colors, starring projects, or teams for quick access, and rearranging or resizing widgets on the homepage.

Asana’s interface offers several features to enhance team alignment, including:

  • Centralizing project plans, details, files, feedback, and sharing updates
  • Project actions in the header
  • Task management in the main pane
  • In-depth task details in the task details pane

In-product views and templates

Asana’s recent updates have significantly enhanced the customizability of project views. Users can expand their project views by utilizing the ‘+’ option, adding more flexibility to their project management.

Various views, including list, board, and calendar views, are available within the project management software to suit different preferences. All of these views can be easily shared with other team members on Kumospace

Mobile accessibility

Asana’s mobile applications for iOS and Android offer users the convenience of accessing and managing their tasks and projects anywhere, at any time. Users can access their tasks and engage with their projects even when they are offline, which is particularly useful during travel or when internet connectivity is poor. The Asana mobile app supports integration with various third-party services, enhancing its functionality and allowing users to:

  • Streamline their project management process on-the-go
  • Collaborate with team members
  • Track progress and deadlines
  • Receive notifications and updates
  • Attach files and documents
  • Create and assign tasks
  • Set priorities and due dates

With the Asana mobile app, users have all the tools they need to stay organized and productive, no matter where they are. The Kumospace mobile app was recently updated to improve chat and collaboration features.

Alternatives to Asana: Comparing Competitors

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While Asana offers a robust and versatile project management platform, there are also other noteworthy alternatives in the market. Tools like, ClickUp, Kanban and Jira each have unique strengths. A comparative analysis can provide insights into which tool might be the best fit for a team’s specific needs.

Asana vs. is a management and collaboration tool recognized for having superior task management features compared to Asana. Regarding collaboration features, offers a more robust set than Asana. However, Asana’s free plan is more accommodating than’s, which has a restrictive 2-user limit.

Asana vs. ClickUp

ClickUp offers various different task views such as list, board, and calendar, which provide flexibility in task management. Its free tier includes robust features like document sharing and collaboration, adding value for users not ready to commit to a paid option.

It also offers AI assistance for task management and summarizing information, offering additional value at no extra cost.

Tailoring Asana to your needs

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Asana’s scalable subscription plans cater to various team sizes and needs, from individuals to large enterprises. Whether you’re a freelancer, small business, or a multinational corporation, Asana has a plan designed to meet your project management needs.

For individuals and small teams

Asana offers a Personal plan suitable for individuals and small teams. It supports collaboration with up to 10 teammates and includes features intended for less complex projects, such as unlimited tasks, projects, and messages, without any costs.

For a more comprehensive feature set, small teams can opt for the Asana Starter plan, which includes timeline view and workflow builder at a cost of €10.99 per user per month when billed annually.

For mid-size to large enterprises

Mid-size to large enterprises will find value in Asana’s Enterprise plans. These plans include features like:

  • Advanced admin controls
  • Custom branding
  • Data export
  • Dedicated customer success managers

Large enterprises can negotiate volume discounts or annual contracts, making it more cost-effective for an environment where budget impact is significant.


In summary, Asana is a versatile, scalable, and cost-effective project management tool that caters to various team sizes and needs. With its various pricing plans, advanced features, and potential for maximizing savings, Asana stands out as a sound investment for teams seeking to improve their project management efficiency. Whether you’re an individual, a small team, or a large enterprise, you can tailor Asana to meet your specific needs and enhance your team’s productivity.

Frequently Asked Questions

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Drew Moffitt

Drew leads marketing at Kumospace. Prior to joining Kumospace, he spent his career founding and operating businesses. His work has been featured in over 50 publications. Outside of work, Drew is an avid skier and sailor. A wholehearted extrovert, he organizes VentureSails, a series of networking events for founders and tech investors.

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